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Main Entry: public relations
Function: noun plural but usually singular in construction
Usage: often attributive
: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also
: the degree of understanding and goodwill achieved
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Public Relations is a creative combination of Marketing, Advertising, and Promotion
that is geared primarily toward generating the interest of media outlets toward a
specific project. The media plays a pivotal role in creating a buzz with the
general public, and favorable reviews translate to higher attendance at shows,
increased record and merchandise sales, and ultimately more revenue for your
project. It might be something small, like a blurb for a local show in a weekly
magazine or radio play with a specific DJ at a college radio station, or it could
be very big, like a feature article in a national publication with gigantic
distribution or heavy rotation on a major radio station. We utilize every avenue
at our disposal to keep your project fresh in the minds of our contacts, point
being, the more people are talking about you the more people will talk about you.
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